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QUALCOMM


For the Qualcomm - Wireless Reach program, we conceptualized a comprehensive strategy that helped communicate their message to a broadbased audience of - policy makers, NGOs and the community.


The Wireless Reach initiative is to empower underserved communities across the world through the use of 3G wireless technologies. We focused on six primary areas that use 3G to strengthen economic and social development – education, healthcare, livelihoods, enterprise, environment & training.


These six primary areas then dovetailed to become the theme of our photography, research, copy and audio-visual.


From location research to travel planning, product concepts to the final displays our team worked within stringent deadlines to provide quality products. It also made efficient and effective use of photographs, text, design and video, over a range of product that included


   6’ x 4’ exhibition-style photo panels

        brochures

   desktop calendars

   3 & 6 section looped audio-visual (using           

        music, still photographs, text)

   5-minute video film - Fisher Friend

   stock photos for future presentations


In this collaborative effort the client not only reached its message across effectively, but also maximized on its initial investment.

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